It is finally, blessedly, 2017. And with the turn of the year, it is time to set some goals.

There are two schools of thought on goals. The first – the more demure and cautious – says you should keep your goals close to your vest. My Facebook feed was full of quotes this weekend about setting goals, staying quiet about them and clapping for yourself.

But those of you who know me, and know Legion, know that we aren’t really about clapping for ourselves, and we certainly aren’t demure or cautious, so I subscribe to the second school of thought on goal-setting. TELL EVERYONE. Tell them repeatedly. Put it on the walls, put it on the internet, get it tattooed on your forehead if that’s what it takes to get the word out about your amazing, awesome, ferocious goal.

So, in the spirit, I’m here to tell you about Legion’s goal (yes, that’s right, we have one, singular, laser-focused goal for the next year) for 2017.

We are going to grow 25% this year.

To repeat:

We are going to grow 25% this year.

To get specific, what that means is that we are going to grow our Gross Profit Margin (the number that drives all other numbers here at Legion) 25% over last year.

Now, a goal without a plan is a dream, so rest assured that we have a detailed, number-crunched, agonized-over plan of how we are going to do it. And, because man plans and God laughs, we know that plan will probably get thrown out the window repeatedly throughout the year. But the important thing is that we are laser-focused on one thing. One goal. One metric. And we are going to look at it, talk about it, focus on it, analyze it and celebrate it every step of the way. My people are going to be sick of the number 25 by the end of 2017. But there will be no question of what we are striving to do here at Legion this year.

We are going to grow 25% this year.

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