“The method of the enterprising is to plan with audacity and execute with vigor; to sketch out a map of possibilities, and then to treat them as probabilities.” – Christian Nestell Bovee

I’m declaring 2015 the Year of Audacity. The year of dreaming big and accomplishing even bigger. At Legion, we are setting our biggest, hairiest, most audacious goal ever –

It’s a goal that’s big enough to scare us (a little) but not so big that we don’t think we can accomplish it.
And that’s what I’d like to challenge you with today. Set a Big, Hairy, Audacious Goal for yourself. Here’s my process for arriving at the best possible goal to motivate myself:

1. Think about everything you’d like to accomplish in 2015. Everything. Set aside 30 minutes and brainstorm like crazy, writing down everything you could possibly want to accomplish in a year and not censoring yourself.
2. Read back over the list and see what kind of emotion each item inspires. Does the goal make you feel sad? Indifferent? Happy? Inspired? Scared? A combination?
3. Strike any goal from the list that makes you feel indifferent or sad. Those are only goals you wrote down because you thought you should. Should-do’s are not goals. They are chores. There’s a place for them, but it certainly isn’t as your Big Hairy Audacious Goal.
4. Look at what’s left on your list. Which one item lights a fire in you so strong that you can’t wait to get started on it? Which goal is outside your comfort zone? Which one makes you nervous to tell everyone because it is so personal and close to your heart?
5. That’s your Big Hairy Audacious Goal. Set it. Declare it. Post it everywhere. Tell everyone that’s what you are going to do in 2015.
So now that you have a goal, what do you do with it? You execute with vigor. You make a plan, you execute on that plan and you accomplish that goal. You let nothing stand in your way.

That’s what we’re going to do at Legion in 2015. We have our plan for how we are going to get to our sales goal and we are going to execute it with vigor. Nothing is going to stop us from hitting that sales target, just like nothing has ever stopped us before. It’s scary, it’s exhilarating, and it’s a pretty great reason to get out of bed every morning.